SOCIAL MEDIA

Snapchat Adds New Creator Tools, Updated Analytics Elements

Snapchat’s rolling out some new ways to make more use of your Snap content, along with some additional analytics elements to help creators improve their

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Meta Launches Opportunity Score to All Advertisers

After expanding the rollout of its “Opportunity Score” element in Meta Ads Manager last month, Meta is now making its new optimization metric available to

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X Reforms API Pricing as It Seeks More Revenue Options

Given the rising value of data sources, this could be a smart move from X. Or a disastrous one, depending on the specifics of its

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TikTok Rolls Out More Ways to Control Your Content Recommendations

TikTok’s rolling out some new control options for your main “For You” feed, which will give users more ways to customize their TikTok stream to

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X Launches New Chat Experience in Beta, a Precursor to Payments

X is moving ahead with its reformation of messaging in the app, with some users now able to access the initial beta of X’s updated

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Telegram Signs Deal to Host xAI’s Grok Chatbot

xAI is expanding its Grok chatbot beyond the X platform, with messaging app Telegram signing on to host Grok within Telegram chats. As announced by

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Instagram Adds New DM Options, Including Voice Clip Transcription

Instagram’s announced a couple of messaging updates, as it continues to lean into rising DM usage in the app. Indeed, Instagram chief Adam Mosseri recently

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LinkedIn Provides More Ad Engagement Insight in Revenue Attribution Report

LinkedIn’s looking to provide marketers with expanded insight into how their campaigns influence company purchases, with a new addition to its Revenue Attribution Report that

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X Implements New Measures To Detect Manipulation of Community Notes

X quietly rolled out an important update to its Community Notes program last week, with the implementation of a new process that can detect coordination

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Instagram Shares Advice on Switching Content Focus in the App

Thinking about changing up your approach on Instagram? You may want to take a cautious approach, in order to ensure that you maintain engagement and