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The mobile tecnology landscape

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“Learn Effective Mobile Marketing” course will help you to understand how users engage with mobile, create a clear marketing strategy, target segment and measure your campaigns.
With the massive growth of smartphones, mobile has become a significant and diverse media marketing channel. With more and more consumer time spent with mobile devices, how can brands find engagement? Whilst there are many opportunities, there are also a diverse range of technologies to deliver these – from messaging to apps, from mobile web to image recognition. This course provides an in-depth understanding of these channels and how they can be used in brand marketing and advertising.
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