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Social Influencer Uses Instagram to Speak Out for Gender Equality In the Jewish Community | NowThis


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Born in Brooklyn, New York, Adina Sash attended a private, girls-only Jewish school. Brooklyn has a thriving Orthodox Jewish community, and at a young age, Sash was taught to believe that Jewish women took a backseat to their husbands.
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[NOTE: This video was originally published in September 2019.]

Sash started questioning the information she was receiving in school regarding female standards, and credits social media for her initial exposure to other religions and ways of life.

Under her Instagram handle FlatbushGirl, Sash fights for gender equality and speaks openly about a woman’s role within the Jewish community. What began as funny videos on an Instagram account became so much more.

Earlier this year, Sash realized there was no Jewish, female representation in her district. So when a seat opened up, Sash decided to run. She wanted to give these girls a voice, but that didn’t come without consequences. Many people within the Jewish community didn’t support her decision to run and even chose not to publish some of her ads.

In response, she ran three ads: one with a picture of her father, another with a photo of her husband and sons, and the last with an image of her grandmother. She was able to convince the editors of two prominent Jewish magazines to publish the one with her grandmother.

Although she lost her City Council race, Sash continues to be a voice and mentor for young, Jewish girls.

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‘I see myself as a person who is less concerned about credit and more concerned about being that catalyst for other people to wake up.’

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