Influencers react to Norway photo edit law 'Welcome honesty' or a
When we’re scrolling through photos on social media, it’s sometimes hard to tell what’s been edited. But would a disclaimer stating the post had been filtered or modified help to improve users’ self-esteem? A new law in Norway is coming into force that will mean social media influencers can’t post modified photos without declaring what they’ve done. The rules will affect any paid posts across all social media platforms, as part of an effort to “reduce body pressure” among young people. Madeleine Pedersen, 26, is an Instagram influencer from Moss in Norway. She tells Radio 1 Newsbeat it’s “about time” the rules were changed and hopes the law will stop young people comparing themselves to unrealistic images.”There are so many people that are insecure about their body or face,” she says.”I have struggled with body issues because of Instagram, back in the day.”The worst part is that I don’t even know if the other girls I looked up to did edit their photos or not. That’s why we all need answers – we need this law.”Madeleine doesn’t “feel the need” to edit the way she looks in her posts, which reach an audience of more than 90,000 people. She changes the “light, colours and sharpness to get a better vibe”, but says she would never use an app to alter the way her face and body look. The new requirements were passed as an amendment to Norway’s Marketing Act. The King will decide when they come into effect. The government website says the aim is to help reduce pressure in society due to “idealised people in advertising”.”Among other things, a duty is introduced to mark retouched or otherwise manipulated advertising when this means that the person’s body in the advertisements deviates from reality in terms of body shape, size and skin,” it adds. It will cover filters, like you might use on Snapchat, as well as digital alterations of things like body shape and size. It affects anyone who is posting a paid promotion on social media – including many influencers, actors and singers. Madeleine thinks the new requirements will mean influencers in Norway will be less likely to edit their pictures.”They will be too embarrassed to admit it, so they will edit less, as they should,” she says.”You are beautiful, don’t throw that away for some extra likes. That’s not real life.”Eirin Kristiansen, a 26-year-old influencer from Bergen, Norway, agrees the new law is a “step in the right direction” – but thinks it’s “not very well thought out”.”To me, it seems more like a shortcut to fix a problem that won’t really do any improvement,” Eirin tells Newsbeat.”Mental health issues are caused by so much more than an edited photo, and another badge on advertiser’s photos won’t change how young girls and boys truly feel, in my opinion.”A study by UK MPs last year found that the majority of under 18-year-olds said social media images were “extremely influential” on their body image.
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Article Link: https://www.bbc.com/news/newsbeat-57721080
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