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As shopping editors, we rarely need the incentive to browse through our favorite online stores any more than we already do. The second we have a spare moment in our day (and oftentimes, even when we don’t), we immediately open up our browsers, scroll through our bookmarks tab that’s filled to the brim with links to all of our favorite brands, and let our credit cards do the rest of the work. Among the many fashion labels that you’ll find scattered all throughout our most recent search history, the one that we know we can always rely on is H&M.
Regardless of the season or trends, H&M has proven time and time again to be one of the most reliable shopping destinations for affordable and totally chic finds. And luckily for us, in honor of the new month and new year, the retailer just debuted a slew of fresh styles that not only mark the beginning of a new era in fashion, but also offer a glimpse into all of the trends we can expect to see more of throughout 2023 — from baggy fashion favorites like cargo pants and delicate jewelry staples like pearl earrings to comfortable yet trendy jeans and so much more. If you need us, we’ll be dedicating the rest of today to adding every single one of the below pieces to our shopping carts. Browse our favorite selects from H&M’s new arrivals section ahead, and find your new go-to style in the process.