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2018 Was The Year of Influencer Marketing

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… was it really?

Farhad Divecha, MD of AccuraCast talks about rethinking influencer marketing. The industry needs change, as 2018 has seen a series of high profile failures, from fake followers to poor choices made by individuals. Brands are now increasingly vary of working with influencers.

Businesses should look at first growing influence from within.

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Watch our full series of event videos, to find out more about the best influencer marketing platforms and typical engagement rates you can expect.

Video production by OXZN Photography
Background music by Sunsai https://freesound.org/people/Sunsai/sounds/415804/

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